Press

CBS News Still Need To Buy A Christmas Tree? Here’s The Good News.

December 10, 2024

If you have yet to buy a Christmas tree this year, take cheer — prices are roughly the same as in 2023. READ FULL ARTICLE >

The Atlantic Journal-Constitution Despite Some Hurricane Damage, Real Christmas Trees Aplenty This Season

December 5, 2024

Those seeking real Christmas trees have much to be thankful for this year. Christmas tree farmers pulled through a destructive hurricane season with minimal damage and are already filling homes with their freshly scented holiday evergreens. READ FULL ARTICLE >

USA Today Buying A Real Christmas Tree This Season? Here’s How To Pick And Care For One

December 5, 2024

Christmas is coming up fast, and you’re thinking about presents, house decorations and putting up a tree. What’s your tree plan this year? READ FULL ARTICLE >

Real Simple 7 Ways to Keep Your Live Christmas Tree Fresh as Long as Possible

December 4, 2024

It takes a little effort and some TLC to get a Christmas tree looking ready for guests and photos—but it’s worth every ounce of water (and every scattered pine needle) to keep a live Christmas tree fresh and vibrant through the holidays. READ FULL ARTICLE >

As Always, There Is a Real Christmas Tree for Everyone Who Wants One – No Matter When They Want It.

December 3, 2024

“Seasonal purists” and “treecrastinators” alike  can expect to find the joy they’re looking for this year.

GMA What To Expect When Christmas Tree Shopping

December 2, 2024

ABC News’ Will Reeve reports on whether Christmas trees will be hard to find this year, and whether prices will be higher. READ FULL ARTICLE >

Detroit Free Press Christmas Trees Are Still Expected To Sell, Despite Reduced Holiday Spending Concerns

November 30, 2024

Perhaps it’s the fresh, evergreen scent. Or maybe it’s because it evokes a pleasant childhood memory. Or it could be because it’s your annual, family holiday tradition to select the perfect tree together. READ FULL ARTICLE >

Overwhelmed by a Hectic Holiday Season? Try a Real Christmas Tree!

November 13, 2024

83% of survey respondents say the scent of a real Christmas tree relaxes them. Plus — scent is the No. 1 reason first-time buyers say they’re planning to go “real.” FOR IMMEDIATE RELEASE MEDIA CONTACT:[email protected] HOWELL, Mich., Nov. 13, 2024 – Nearly a quarter (23%) of those asked in a recent survey1 are planning to […]

Third Annual Survey of Real Christmas Tree Growers Brings Tidings of Joy: Twice As Many Growers As Last Year Say They Anticipate No Increase in Wholesale Prices

September 26, 2024

FOR IMMEDIATE RELEASE MEDIA CONTACT:[email protected] HOWELL, Mich., Sept. 26, 2024 – For the third year in a row, wholesale growers of real Christmas trees have weighed in with a market forecast for the holiday season. According to an annual survey1 by the Real Christmas Tree Board, those who “grow and know” project steady sales and […]

The New York Times It Took 10 Years to Grow This Christmas Tree. The Price? $105

December 20, 2023

Amid wild cost fluctuations and extreme weather conditions, a small army of workers toiled for years at Wyckoff’s Christmas Tree Farm in Belvidere, N.J. The goal? Producing this year’s crop, including this seven-foot Norway Spruce, which is sold for $105. READ FULL ARTICLE >

The New York Times How Christmas Tree Farms Can Help Wildlife

December 13, 2023

It may seem counterintuitive to support the annual culling of trees, but environmentalists say Christmas tree farms have ecological benefits. READ FULL ARTICLE >

Weather Channel Christmas Tree Costs Rise As Evergreen Prices Increase

December 8, 2023

If you plan to buy a real Christmas tree to decorate your home this year, you might have to prepare for sticker shock, according to the latest report from the Real Christmas Tree Board. READ FULL ARTICLE >

Plenty of Real Christmas Tree Joy To Be Found for December Shoppers – Even for “Treecrastinators”

December 7, 2023

Plenty of Real Christmas Tree Joy to be Found for December Shoppers

CNN No shortage of Christmas trees this year, but don’t expect any red-tag deals

December 2, 2023

With Thanksgiving out of the way, the hunt for a Christmas tree is on for plenty of families wanting to snag the perfect Fraser fir or pine for their homes this year. READ FULL ARTICLE >

Today Why your Christmas tree might cost more this year

December 1, 2023

The demand for real Christmas trees is up 20% this year, but supply is lower than ever. This might make finding your perfect fresh Christmas tree more difficult – and will likely cost more, too. NBC’s Brian Cheung reports for TODAY. READ FULL ARTICLE >

NBC News Nightly News: Kids Edition

November 30, 2023

’Tis the season! Arctic blast hits part of the country. This comes as many families are heading out this weekend to find their perfect Christmas tree. What are the secrets to picking the right Christmas tree for your family? We have everything you need to know! READ FULL ARTICLE >

Good Housekeeping 20 Best Types of Christmas Trees for Anyone Getting a Real One This Year

November 15, 2023

From balsam fir to Douglas fir, find out the most popular types of trees to make your holiday celebration as merry as possible. READ FULL ARTICLE >

20% of Annual Survey Respondents Are Planning To Buy a Real Christmas Tree for the First Time This Year.

November 1, 2023

83% of past real tree buyers say they’re “worth it” – regardless of price. Real Christmas Tree Board releases fresh data on the industry’s sweet-spot consumer,the one thing recent converts to real Christmas trees regret, what joy smells like, and more. FOR IMMEDIATE RELEASE MEDIA CONTACT:[email protected] HOWELL, Mich., Nov. 1, 2023 – Everyone has their […]

Wholesale Growers of Real Christmas Trees Predict Fewer Wholesale Price Increases Than Last Year.

September 26, 2023

On other fronts, second annual holiday market forecast points to“2022 Redux,” with steady demand and sales. Plus, good news for retailers: Real Christmas trees appear to be the exception to the anticipated “pull-back” in consumer spending for the 2023 holidays. Preview of consumer survey shows95% of people who bought a real Christmas tree last year […]

Your 100% Recyclable and 100% Biodegradable Real Christmas Tree – the Gift That Keeps On Giving

December 26, 2022

Real Christmas Tree Board shares expert tips for how to recycle your real Christmas tree post-holiday festivities FOR IMMEDIATE RELEASE Media contact [email protected] HOWELL, Mich., December XX, 2022 – Christmas may be over, but your real Christmas tree is the gift that keeps on giving. Not only do real Christmas trees convert CO2 to oxygen […]

Local Now Christmas Tree Prices 2022

December 21, 2022

Real Christmas Tree Board 2022 SMT Clip

December 21, 2022

AP News Christmas tree demand remains high despite inflation

December 19, 2022

SOUTH PORTLAND, Maine (AP) — For all the worries about inflation and the economy, Americans aren’t scrimping on a centerpiece of many celebrations this holiday season: the Christmas tree. Retailers from Home Depot and Lowes to mom and pop operations raised their prices on trees — but people are still buying them. Some Christmas tree […]

The Wall Street Journal Ignore the Scare Stories: Supplies of Christmas Trees Meet Demand

December 9, 2022

A holiday tradition has emerged in recent years. As the last Halloween decorations come down and you start thinking about Christmas, you encounter a story warning of a Christmas-tree shortage. READ FULL ARTICLE >

American AG Network There are Enough Christmas Trees to Meet the Demand

December 8, 2022

The Christmas tree industry wants Americans to know there will be enough trees available to meet the demand for real Christmas trees. Marsha Gray, executive director of the Real Christmas Tree Board, says,” The industry met the demand in 2021 and will do so again this year. This is a year with few surprises.” READ […]

Christmas Eve Traditionalists, Mid-Decemberists, Treecrastinators, We See You – and We’re Here for You.

December 8, 2022

There’s a real Christmas tree for everyone who wants one — whenever they want one. FOR IMMEDIATE RELEASE Media contact [email protected] HOWELL, Mich., Dec. 8, 2022 – There’s little debate that a real Christmas tree brings joy to everyone who sees and smells it. But when is that joy best timed? Ah, now that’s a […]

AARP Bah, Humbug: Inflation Drives Christmas Tree Prices Up

December 5, 2022

Christmas tree prices, whether for faux or real ones, are rising this holiday season as inflation spills over into decorations. How bad? Expect to pay anywhere from 5 to 15 percent more. “Christmas trees are no different than any other consumer product,” says Marsha Gray, executive director of the Real Christmas Tree Board. “Everything is […]

NBC News Nightly News: Kids Edition (December 3, 2022)

December 3, 2022

’Tis the Season! Have you ever wondered how long it takes to grow a Christmas tree? We have the details. Inspiring Kids series continues: Meet the 11-year-old who is hoping to inspire others on and off the golf course. Is laughter the best medicine? We take a look at the science behind laughing. Plus, polar […]

CBS News Real or artificial: Which Christmas tree is better for your wallet and the environment?

December 2, 2022

Christmas trees — real and artificial — are increasing in price this year. Most wholesale growers say they have to charge up to 15% more. The average cost of a real tree was nearly $70 in 2021, according to the National Christmas Tree Association. This year, a real tree is expected to cost between $80 […]

Today Show Christmas trees are costly this year, here’s how to save

November 30, 2022

Inflation is impacting the price of Christmas trees, with prices up between five and 15 percent this holiday season. NBC’s Jacob Soboroff checks out ways you can save on your tree. READ FULL ARTICLE >

Good Morning America Real Christmas trees may cost up to $10 more than last year

November 23, 2022

Consumers can save money by purchasing a shorter tree or avoiding pricier varieties like pine or fir. READ FULL ARTICLE >

Real Christmas Trees Bring the Scent to the Season [Infographic]

November 17, 2022

Having a real Christmas tree in your home brings joy to everyone who sees it — and smells it. So says a recent survey from the Real Christmas Tree Board. In it, people ranked classic holiday scents, defined just what that real tree smells like, and talked about all the feels … DOWNLOAD INFOGRAPHIC

Having a Real Christmas Tree in Your Home Brings Joy to Everyone Who Sees It – and Smells It.

November 1, 2022

Real Christmas Tree Board releases first-ever data exploring the scent of a real Christmas tree as it debuts “Joy to the Real” Campaign. FOR IMMEDIATE RELEASE Media [email protected] HOWELL, Mich., November 1, 2022 – Joy to the world indeed. Turns out there is a simple way to stimulate the feeling of joy in yourself: Just […]

Wholesale Growers of Real Christmas Trees Offer a Market Forecast With Few Surprises:

September 26, 2022

Strong demand and steady sales. And … as go input costs, so go wholesale prices. FOR IMMEDIATE RELEASE Media [email protected] HOWELL, Mich., Sept. 26, 2022 – The questions have become a tradition for real Christmas tree growers: How are sales? How are supplies? What about this crazy weather? Are prices going up? Will you run […]

All We Wanted for Christmas (in July) Was a New Name

July 25, 2022

Former “Christmas Tree Promotion Board” is now “Real Christmas Tree Board”
Plus, a look ahead at inflation and supply:
Real Christmas trees may cost more due to inflation, but consumers say, “it’s worth it.”

New York Times Why Do Christmas Trees Cost More This Year?

December 3, 2021

There are fewer tree farms these days, and some were hit by severe weather. Plus, both real and fake trees have been affected by higher shipping costs.

Bloomberg Businessweek Availability of Real Trees this Holiday Season

December 2, 2021

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek. In this episode, Marsha Gray, Executive Director at the Real Christmas Tree Board, discusses the availability of real trees this […]

NBC News Possible Tight Supply of Christmas Trees This Year

November 25, 2021

Could the Grinch steal your Christmas tree? We visit Christmas tree farms across the country as growers warn there could be a limited supply this year.

Smiling Family Talking About Natural Christmas Trees

Survey Says ’Tis the Season To Switch!

November 1, 2021

89% of people who previously bought artificial Christmas trees and switched to a real Christmas tree last year wish they had made the change sooner. HOWELL, Mich., Nov. 1, 2021 – Americans are eager for more celebrations, more decorations and more real Christmas trees this year, according to a new survey from the Real Christmas […]

Updated Supply Information From Growers of Real Christmas Trees

October 25, 2021

The number, variety, and size of real Christmas trees may vary retailer by retailerthis season, but trees will still be available across the country. HOWELL, Mich., Oct. 25, 2021 – The latest outlook from the Real Christmas Tree Board is that despite challenges this year, if shoppers are flexible they can expect to go home […]

Outlook for Real Christmas Trees in 2021 Is Positive Despite Challenges

October 8, 2021

Growers overcome summer’s Pacific Northwest heatwave to keep Christmas real. HOWELL, Mich., Sept. 20, 2021 — Resilience, thy name is farmer. The twin calamities of COVID-19 and climate events have made a mess of moving products to market for nearly any supplier of nearly any kind of goods. But for farmers who grow real Christmas trees, […]

Outlook for Real Christmas Trees in 2021 Is Positive Despite Challenges

September 20, 2021

Growers overcome summer’s Pacific Northwest heat wave to keep Christmas real

Forbes This Christmas Is A Great Time To Celebrate With A Tree

December 18, 2020

Many are looking to start new traditions this year with live Christmas trees.

NBC – WXIA Pandemic has increased the demand for real Christmas trees

December 15, 2020

Atlanta reports on how the pandemic has increased the demand for real Christmas trees with many Americans opting for a real tree instead of an artificial one in 2020.

New York Times Christmas tree sales are booming as pandemic-weary Americans seek solace.

December 6, 2020

As many people stay home for the holiday season, planning smaller celebrations as they seek some joy during the coronavirus pandemic, Americans like Mr. Yang seem to be driving up demand for Christmas trees.

There’s a Real Christmas Tree for Everyone Who Wants One!

December 2, 2020

With three weekends to go and a second wave of real Christmas tree shoppers headed out, talk of shortages is premature.

NBC Today Show

December 2, 2020

VIDEO: The TODAY Show shares tips with viewers for selecting, cutting down and safely setting up your real Christmas tree for a merry and bright holiday.

ABC Good Morning America

December 1, 2020

VIDEO: Good Morning America shares what to know when buying a real Christmas tree and reports on the sales surge amid the pandemic.

ABC – WJLA Real or fake? Why more people are opting for real Christmas trees during the pandemic

December 1, 2020

It appears the demand for real Christmas trees are up this holiday season. It’s still early but Marsha Gray, the Executive Director of The Real Christmas Tree Board, said both wholesale tree farmers and small cut-your-own lots are reporting an increase in demand.

NBC Nightly News

November 28, 2020

VIDEO: NBC Nightly News with Lester Holt reports on soaring sales of real Christmas trees and RCTB survey data showing that 25% of people who had an artificial tree or no tree at all last year plan to buy a real Christmas tree this season.

Associated Press Many turn to real Christmas trees as bright spot amid virus

November 27, 2020

The real Christmas tree industry, which has been battling increased interest in artificial trees, is glad to see that more Americans appear to be flocking to fresh-cut evergreens this season, seeking a bright spot amid the virus’s worsening toll.

Two-Thirds of Kids Prefer a Real Tree for Christmas – but What About Santa?

November 10, 2020

Five- to 10-year-olds name the best Christmas tree pickers in their family, set limits on what they would and wouldn’t do to make sure their tree is the real deal, and estimate just how long it takes to grow one (give or take 500 years).

Real Christmas Trees Can Help End a Difficult Year With Good Memories

October 27, 2020

Nearly a quarter of survey respondents who put up an artificial tree last year – or no tree at all – say they are likely put up a real Christmas tree this year.

Real Christmas Tree Supply Is Merry and Bright

December 9, 2019

With two weekends to go before Christmas there are still plenty of real Christmas trees available for holiday shoppers, despite some reports to the contrary.

Real Simple The Right Way to Care for a Live Christmas Tree So It Stays Fresher for Longer

December 9, 2019

It takes a little effort and some TLC to get a Christmas tree looking ready for guests and photos—but it’s worth every ounce of water (and every scattered pine needle) to keep a live Christmas tree fresh and vibrant through the holidays.

It’s Christmas. Keep It Real!

November 27, 2019

Picking out a real Christmas tree is the No. 1 favorite holiday activity for families in the Western United States, ranking above activities such as shopping for presents, participating in cookie swaps, and visiting extended family, survey results reveal.

Red Tricycle4 Red Tricycle Editors Share Their Heartwarming Real Christmas Tree Memories

November 27, 2019

Making family memories this holiday season starts with choosing a real Christmas tree. From the scent to the search, a real Christmas tree is something your family will never forget, and an experience that an artificial tree can never replace.

The Kelly Clarkson ShowWhitney Cummings And Lil Rel Howery Learn How To Cat-Proof A Christmas Tree

November 22, 2019

Kelly Clarkson, Whitney Cummings and Lil Rel Howery learn how to pick the perfect Christmas tree from father-and-son Christmas tree farmers George and Ryan.

Real Christmas Trees Make Real Family Memories

November 6, 2019

Real Christmas tree purchasers are more likely to place high importance on creating new holiday traditions with their families when compared with artificial tree users, a new survey reveals.

Red TricycleThese Moms Rock the Christmas Tree Biz—Here Are Their Stories

December 17, 2018

Starting the day after Thanksgiving, countless families across the country make it their mission to find that perfect Christmas tree—whether it’s at a u-pick farm, a seasonal lot, in the parking structure of the local hardware store or even online!

Red Tricycle6 Red Tricycle Editors Reveal Their Most Memorable Christmas Tree Moments

November 30, 2018

Once the Thanksgiving turkey is polished off it’s go time: the search for the most perfect and fresh Christmas tree is on!