It’s Christmas. Keep it Real!


HOWELL, Mich., Nov. 22, 2019 /PRNewswire/ — Picking out a real Christmas tree is the No. 1 favorite holiday activity for families in the Western United States, ranking above activities such as shopping for presents, participating in cookie swaps, and visiting extended family, survey results reveal. (1)

2019 survey highlights America’s favorite family Christmas tree traditions

While families in the West love picking out the perfect tree together, families in the Northeast are the most likely to incorporate a special tradition when shopping for their real Christmas tree. And no matter the tree or the tradition, parents from coast-to-coast agree that the family experience of getting a real Christmas tree is a top activity to share on social media, ranking above sharing a photo of decorating the Christmas tree or opening presents.

From the West to the East, it’s clear that families around the country cherish the experience and the lasting memories that a real Christmas tree can inspire. But when it comes to tree size and shape, tree shopping destinations and even decorating, regional preferences are clear. 

  • Seasonal Shopping: Families in the Northeast are the most likely to buy their tree at a Christmas tree farm, while for families in the Southeast, the most popular tree shopping destination is a seasonal tree lot or stand. 
  • Tree Specifications: Families in the Northeast prefer their Christmas trees to be tall and skinny whereas families on the West Coast say they are looking for that perfect triangle shape.
  • Decoration Appreciation: Parents in the Southwest are the most enthusiastic about decorating the tree, with 51 percent saying they look forward to decorating the tree with their kids.

“This survey confirms what we’ve always known: from coast-to-coast, families who pick out real Christmas trees create memories that are just as unique and special as the trees they take home,” said Marsha Gray, Executive Director, Real Christmas Tree Board. “Whatever shape or size tree your family enjoys, bringing home a real Christmas tree is a tradition to look forward to every year.”

Real Trees, Real Memories Contest
Now through December 25th, the Real Christmas Tree Board and invite consumers everywhere to share photos of their real Christmas tree memory-making experiences for a chance to win cash prizes. Visit or find the It’s Christmas. Keep It Rehttp://realchristmastreeboard.comal. campaign online for more information about how to enter.

It’s Christmas. Keep It Real.
Not only are real Christmas trees better for creating lasting family memories, they are also better for the environment because they are biodegradable and can be recycled or reused for mulch. In addition, Christmas tree farmers plant at least one new tree for every real Christmas tree they harvest.

Make finding a real Christmas tree part of your family’s holiday tradition this year. From neighborhood stores and local farms, to seasonal lots and even online, the perfect real Christmas tree is available no matter where you like to shop. For more information, visit

About the Real Christmas Tree Board
Established in 2015, the Real Christmas Tree Board is a national research and promotion program whose mission is to share the benefits of fresh Christmas trees with consumers through promotion and public relations, while engaging in research to better serve our customers and growers.

(1) Survey conducted Sept. 17, 2019 – Oct. 1, 2019 by OnePoll for the Real Christmas Tree Board with a sample of 2,000 U.S. parents, with children aged 0-17, who celebrate Christmas.

SOURCE Real Christmas Tree Board